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For Immediate Release

Golfers, Cowboys, Flamingos, Oh My!
Up and Coming Designer Launches Whimsical Line of Tees and Tanks

LOS ANGELES, CA – Monday, June 21, 2004: Talented young clothing designer, Lindsay Stewart, today announced the launch of Maxwell Hudson, Inc., her collection of whimsical, highly-personal pieces, adorned with colorful sequined and beaded accents, in a dizzying array of themes and styles. The collection will be debuted at a trunk show on Monday, June 21 at Studio 1332, aka Pin-Up Studio, located at 1332 Main Street in Venice, from 7-10 PM. Art by local surfer girl, Jasmine Rain will also be featured, along with music, food and wine. All fashion and art items will be for sale, and customers can also place orders for future delivery.

“I love the idea of women really expressing themselves through their clothing; of sharing something about who they are, and what they’re interested in when they get dressed in the morning or to go out,” said Stewart. “This line has something for everyone. Some of the pieces are bold, humorous, maybe even a little in-your-face and obnoxious; others are sweet, feminine and romantic. But they are all stylish and unique, either with a pair of beat-up old jeans, or a slinky skirt and stilettos.”

Inspired by the birth of her son, Maxwell Hudson Stewart earlier this year, Stewart decided to launch the line of funky, eye-popping designs. Faced with the need to work and also put her husband through law school, and an inability to afford childcare for her son, she found a way to combine her talents as a designer and her familial obligations, expanding on something that had always been a hobby.

“When I was pregnant with my son Max, I tailored all of my own clothes to fit me through every stage of the pregnancy. I was wearing my hottest pair of leather pants, altered to accommodate my growing belly,” Stewart added. “I was also designing the whole time, creating taffeta draperies, duvets, crib bedding, maternity miniskirts, dramatic dresses, even gowns. It seemed only natural that I would continue this obsession after Max’s birth, and turn it into a collection of wild and wonderful designs as a celebration of the young at heart. I am a huge believer in the do-it-yourself spirit, and hope to inspire others like myself with this line.”

Each piece is created from an on-hand collection of new or vintage embellishments carefully selected to enhance a wide range of tees and tanks in every cut and color. From a hot pink fitted number that boasts “Golfer” in bright sequins, to edgy boybeaters made even edgier with glittering skull and crossbones, motorcycles, cowboys on bucking horses, or kitschy pink flamingos, to simpler, more feminine tops, with unfinished seams and vibrant, iridescent flowers, each design is highly unique and made to be a conversation piece. Stewart has vintage adornments from the Victorian era, as well as vintage bridal appliqués, some featuring delicate glass beads, and will take requests for custom made orders if a customer has a particular vision or design in mind. She soon plans to expand the line to include miniature tees for fashionable pooches, as well as sexy beaded and sequined undies. Samples of these pieces will be on display for a sneak peek at the trunk show. The collection ranges from $45 to $75 retail, and will be sold at a discount at the show.

About Maxwell Hudson, Inc.
Based in Los Angeles, CA, Maxwell Hudson, Inc. was started in January, 2004 in celebration of the birth of designer Lindsay Stewart’s son. The collection features a wide range of whimsical designs using 100% cotton or a soft blend of cotton and lycra adorned with new and vintage appliqués, as well as custom pieces made to order. For more information, please visit www.maxwellhudson.com.


Contact: Devin Parr / Park & Associates
310.659.5579
devin@parkandassociates.com


 
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